Nearly five years after bringing classic and spicy chicken sandwiches to SoMa, The Bird has unveiled its latest San Francisco outpost in Hayes Valley.
The Bird’s newest home is at 406 Hayes St., where it welcomed guests Friday morning during its soft opening before its official opening on Monday.
“We’re excited to continue the success of our original SoMa location in Hayes Valley,” said Ed Onas, the vice president of operations for Back of the House restaurant group. “This new area has much more of a neighborhood and community vibe than our original location, so we’re looking forward to becoming a part of that
Onas added that the new Hayes Valley location has been in the works for about a year and that is much larger than the SoMa site. He hopes that the new Hayes Valley store will eventually foster a local “hangout spot” once the restaurant can expand its indoor dining seating area.
The Bird made a surprise announcement of its soft opening late Thursday evening on Instagram and Facebook, where it told its followers that 300 chicken sandwiches would sell per day as a test run beginning Friday through Monday, March 22.
The Bird officially opens its new Hayes Valley outpost at 406 Hayes St. on March 22, 2021.
Jonathan BanaskyThe menu will also be similar to its SoMa location, where guests will find chicken wings, salads, beers on tap and cocktails, among other items. During its opening phase, a limited number of indoor and outdoor seating will be on hand, but in the future, The Bird plans to open a large outdoor parklet for extra seating. Delivery will also eventually be offered at the Hayes Valley outpost.
Onas shared that in the months to come, Back of the House anticipates unveiling a “separate but related sports bar and lounge next door,” but did not share further details. SFist notes that The Bird Hayes Valley site resides in the former Dobbs Ferry space that shuttered last June after the owners were unsuccessful in negotiating their lease amid the pandemic.
The Bird’s newest Hayes Valley location is at 406 Hayes St. in San Francisco and after the official opening will operate daily from 10:30 a.m. to 8:30 p.m.
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